On May 16-17, 2024, the International Scientific and Practical Conference “Modern Challenges in the Development of Management and Marketing in the Context of European Integration” was held in Lviv in a hybrid format.

The co-organizers of the conference were the National Transport University (Kyiv), the State University “Zhytomyr Polytechnic” (Zhytomyr), and the Kharkiv National Automobile and Highway University (Kharkiv). This collaboration was made possible through the establishment of connections and network formation within the framework of the international project TransLearnN.

Among the international participants were representatives from 11 institutions across 9 countries: Azerbaijan, Georgia, Lithuania, Germany, Poland, the USA, Romania, the Czech Republic, and Sweden. Ukrainian participants represented 16 institutions from 11 regions. An important aspect of the event was the involvement of business associations and industry departments as key stakeholders in the development of science and education.

The aim of the event was to consolidate efforts to form new scientific knowledge and exchange experiences between scientists and practitioners on issues of management and marketing in the context of European integration and sustainable development. Members of the TransLearnN team participated in the plenary and sectional sessions, presenting the interim results of the project.